for Hotel Website and Mobile app

Smart hotels shift to direct sales and smart tools.

Maximize your direct bookings and revenue

With us you get innovative booking engine, advance AI and own the guests journey from beginning till end and even after.

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Live Demo

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Communicate

Chat with guests 24/7 — answer questions, handle requests, and guide them through booking instantly.

Upsell

Offer extras like late checkout, room upgrades, or airport transfers at the perfect moment — right in chat.

Optimizing

Track performance, analyze behavior, and fine-tune offers to boost conversion and guest satisfaction.

Save up

Cut OTA commissions — drive direct bookings and keep up to 30% more revenue in your pocket.

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Our solution integrates with leading platforms

How it works

Embedding a booking widget on your hotel website. Guests book rooms, transfers, spa and other services directly through your website.

Customer journey

Smart Welcome

The AI chat widget greets guests upon visiting your website, offering assistance without being intrusive.

Instant Assistance

Guests can inquire about availability, amenities, or services and receive immediate, clear responses.

Seamless Booking

From selecting rooms to reserving spa treatments or restaurant tables, all bookings are handled directly within the chat.

Secure Payment

Guests complete their payments within the chat interface, eliminating the need for redirects or additional steps.

Immediate Confirmation

Upon payment, guests receive instant booking confirmations both on-screen and via email.

Direct sales are profitable

87% of guests visit a hotel's official website before booking a stay. According to HospitalityNet research.

Zorka

Direct Bookings
with Zorka

Zero commission fees — 100% of revenue stays with you.
Seamless integration with PMS, CRM, and payment systems.
Instant guest support via AI-powered chat, 24/7.
Mobile-first interface boosts engagement and trust.
Control over branding, messaging, and guest data.
Personalized upselling increases average check by 20–30%.
Flexible pricing, promo codes, loyalty program support.

Bookings Airbnb

Bookings
via OTAs

15–25% of each booking lost to commission.
No ownership of guest data or relationship.
Delayed payments and dependency on third-party rules.
Generic booking experience not aligned with your brand.
Limited ability to upsell or cross-sell in real-time.
Competition with nearby hotels listed on the same page.
Poor mobile experience; redirect to external apps.

More About Direct Booking benefits

10-25%

Upsells at the booking stage (e.g., breakfast, parking, spa) increase average revenue per booking by 10–25%.

Direct bookings have a 2x higher chance of converting into repeat stays compared to OTA customers.

30-40%

Hotels that offer direct incentives (like room upgrades or spa credits) see an average conversion rate increase of 30–40%.

57%

Guests are 57% more likely to book directly when the hotel website offers personalized recommendations or exclusive perks.

80%

80% of hotel guests say they prefer dealing directly with the hotel for requests or issues instead of OTAs.

Reduced
Cancellation Rates

Direct bookings have 20–30% lower cancellation rates than OTA bookings.

Full Control Over
Guest Journey

Customize communication, branding, offers, and experience from click to check-out.

Multilingual
Interface

AI chatbot speaks the guest’s language—Georgian, English, Russian, and more.

Ownership of
Guest Data

Build long-term relationships, retarget with offers, and analyze patterns.

Increases hotel revenue

Zorka changes the way your guests book rooms, with seamless integration, advanced AI, and guest-centered experience.

Our Value vs. Competitor Value

Compare our SaaS to the competition and discover how we offer better value, more savings, and greater flexibility for your business.

Platform Features

Room Direct Booking

AI Concierge

Central Reservation System (CRS)

Table/Spa Booking

Payments

Extensive customisation UI/UX

Custom Integrations

Deep Site Integration

Personalization

Inbound Reservation CRM

User account (Member Rates, Loyality, CRM)

Multi-Item Booking

ZorkaChat

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AskSuite

Synxis BE

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Our expertise

Our staff has over 10 years of experience in the hotel business and solves business issues at the highest level and has experience in working with large hotels

Our additional services

Boost Your Online Success with Zorka Solutions: Expert Web Development & Digital Marketing. We specialize in custom website development, advanced SEO, data-driven analytics, and more to elevate your business online

Custom Websites

By consolidating various services into one cohesive interface, customers enjoy a smooth, uninterrupted journey.

SEO Optimization

Dominate search engine rankings with tailored strategies that boost organic traffic and visibility.

Analytics Integration

Gain actionable insights into user behavior with advanced analytics and custom reporting tools.

E-commerce Solutions

Drive online sales with secure, scalable, and user-friendly e-commerce platforms.

Website Maintenance

Keep your website updated and secure with reliable maintenance and ongoing support.

Accessibility Auditing & Testing

Full-scope accessibility audits verifying WCAG 2.1/2.2 (A, AA) success criteria.

Most popular questions

Got a question? You’re probably not the only one

How will hotel benefit from this chat?

Zorka helps hotels boost efficiency and revenue at the same time. It handles up to 70% of routine guest questions — instantly — and frees up your front desk team to focus on high-value interactions. Guests can book rooms, spa, or tables in just a few clicks, directly through your website.

Result: faster service, better reviews, and more revenue — with 0% commission on any booking made through the chat.

How does Zorka bring more direct bookings?

By keeping the guest on your site and offering a seamless booking journey with upsell prompts and live availability, Zorka drastically reduces booking drop-off rates and dependency on OTAs — while you keep 100% of your revenue.

With instant replies, integrated payments, and personalized suggestions (it learns from guest behavior, anticipates needs, and adapts offers accordingly), Zorka turns interest into action.

Can chat connect with used PMS? The rooms will be taken from inventory?

Yes. Zorka integrates with most major PMS systems. It pulls live inventory and availability, so your chat reflects real-time data — no risk of overbooking or manual updates. If you’re not using a PMS, we offer simple inventory management options as well.

Do you offer support 24/7?

You’ll never be left without assistance — we’re here to ensure your system runs smoothly.

What if we don't need all features?

Zorka is modular — you can choose only the features you need. Whether it’s just room bookings, concierge option or a full suite (spa, restaurant, upselling), we customize it for your property size, setup, and goals. No bloated packages.

Can I test it before purchase?

Yes — we offer a free trial and live demo. All you need to do is contact us, and we will happily assist you

Can we know more about extra services?

When you subscribe to Zorka Chat, you unlock access to additional services including:
• Web design and development
• SEO optimization
• Digital marketing
and others

Please note that these are only available as add-ons for active Zorka Chat users.